The Rise and Fall of PMS Bites: Lessons Learned and Opportunities in the PMS Management Market
A Cautionary Tale: The Closure of PMS Bites PMS Bites, founded by Tania Green, emerged in 2016 as a natural remedy for PMS. Despite an impressive valuation on “Shark Tank,” the company closed its doors two years later. Market Saturation and Lack of Innovation The failure of PMS Bites illustrates the fiercely competitive nature of the natural PMS remedies market. With numerous established brands, it was challenging for the company to differentiate its product and secure a loyal customer base....